Media franchise

A media franchise is an intellectual property involving the characters, setting and trademarks of an original work of media (usually a work of fiction), such as a film, a work of literature, a television program or a video game. Generally, a whole series is made in a particular medium, along with merchandising and endorsements. Multiple sequels are often planned well in advance, and (in the case of motion pictures) actors and directors often sign multi-film deals to ensure their participation.

Bay Area limousine
gears of war 3